2024 Callan Consulting
2024 Callan Consulting
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  • The Callan Way
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    • Strategy and Planning
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  • Case Studies
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    • The Callan Way
    • Thought Leadership
    • ROI as a Sales Tool
    • Account-Based Marketing
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  • More
    • Home
    • The Callan Way
    • Services
      • Strategy and Planning
      • Research
      • Go-to-Market
      • Customer Materials
      • Sales Enablement
    • Case Studies
    • Blog
    • Resources
      • The Callan Way
      • Thought Leadership
      • ROI as a Sales Tool
      • Account-Based Marketing
      • Sales Dev Playbooks
  • Home
  • The Callan Way
  • Services
    • Strategy and Planning
    • Research
    • Go-to-Market
    • Customer Materials
    • Sales Enablement
  • Case Studies
  • Blog
  • Resources
    • The Callan Way
    • Thought Leadership
    • ROI as a Sales Tool
    • Account-Based Marketing
    • Sales Dev Playbooks

Callan Consulting

Callan ConsultingCallan ConsultingCallan Consulting

Providing Strategic Marketing Consulting to Technology Companies Since 2000

Callan Consulting

Callan ConsultingCallan ConsultingCallan Consulting

Providing Strategic Marketing Consulting to Technology Companies Since 2000

About Callan Consulting

Our Story

Callan Consulting has been offering executive-level marketing consulting services to technology companies since 2000. Our team brings decades of technology marketing experience and has successfully completed thousands of strategic marketing projects to help our clients achieve their go-to-market goals. 


We provide a broad range of services including marketing strategy, customer research, marketing materials development, ROI modeling, and even fractional CMO assistance, where we provide strategic marketing leadership on a part-time, temporary basis.  We are also committed to giving back to the world and dedicate a portion of our time to work on social good initiatives, with a particular focus on Sub-Saharan Africa.

The Callan Way

Improve Your Team's Product Marketing Using the Callan Way

The Callan Way includes a range of best practices in product marketing, honed over the 25 years we've been in business, and is designed to set you and your team up for success. Read about the seven key tenets, the overall project methodology, and the wide range of project types you can apply the Callan Way to.

Callan Way

Meet the Leadership Team

Ed Callan

Molly Lienesch

Molly Lienesch

Founder and CEO


Specialties: Executive Coaching and Leadership, Strategy Development, Marketing Plan, Customer Research

About Ed

Molly Lienesch

Molly Lienesch

Molly Lienesch

Strategic Advisor


Specialties: Marketing Operations, Financial Services, Demand Generation


About Molly

John Har

Molly Lienesch

Kelley Noblet

Principal Consultant


Specialties: Competitive Assessments, Product Planning, ROI Calculator, Go-to-Market Support


About John

Kelley Noblet

Molly Lienesch

Kelley Noblet

Principal Consultant


Specialties: Customer Materials, Messaging and Positioning, Sales Enablement 


About Kelley

Sherman Griffin

Sherman Griffin

Sherman Griffin

Principal Consultant


Specialties: Market Planning, Customer Research, Opportunity Assessments, Fractional CMO

About Sherman

Lori Callan

Sherman Griffin

Sherman Griffin

Controller


Specialties: Operations, Internal Financials, Partner Management, Fulfillment



About Lori

Some of Our Valued Clients

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