Callan Consulting has been offering executive-level marketing consulting services to technology companies since 2000. Our team brings decades of technology marketing experience and has successfully completed thousands of strategic marketing projects to help our clients achieve their go-to-market goals.
We provide a broad range of services including marketing strategy, customer research, marketing materials development, ROI modeling, and even fractional CMO assistance where we provide strategic marketing leadership on a part-time, temporary basis. We are also committed to giving back to the world and dedicate a portion of our time to work on social good initiatives, with a particular focus on Sub-Saharan Africa.
Callan Consulting believes these best practices can be applied by marketing and product marketing leaders to maximize their own efforts, especially for those focusing on technology products and services.
You can learn more and download the Callan Way using the link below:
Founder and CEO
Specialties: Executive Coaching and Leadership, Strategy Development, Marketing Plan, Customer Research
Chief Operating Officer
Specialties: Marketing Operations, Financial Services, Demand Generation
Specialties: Competitive Assessments, Product Planning, ROI Calculator, Go-to-Market Support
Specialties: Customer Materials, Messaging and Positioning, Sales Enablement
Specialties: Market Planning, Customer Research, Opportunity Assessments, Fractional CMO
Specialties: Operations, Internal Financials, Partner Management, Fulfillment
"The work that Callan did for us really helped to accelerate our understanding of the Enterprise segment, the buying committee, personas, their pain points and needs. Armed with that research we were better able to craft messaging and marketing content to target, attract, and convert Enterprise prospects into Culture Amp Customers."
“In today’s noisy and frenetic world, it’s critical that your company’s messaging and positioning hit the mark. Callan Consulting brought creativity, domain expertise, and a battle-tested process to ensure that we landed in the right place and walked away with what we needed to put their work to action right away.”
“Callan Consulting came through for us on this critical project when literally every major analyst and research firm balked at its complexity and depth. The result was a uniquely powerful content piece that has caused the sales and marketing world to stand up and take notice.”
“Callan Consulting has done exceptional work for me in support of several different technology startups at which I have been the CEO. Most recently, Callan Consulting performed a market opportunity assessment which was pivotal in a decision to dramatically change the market focus of AmberAlert GPS. This change has now been implemented and is yielding great success for the company.”
“Ed’s expert facilitation helped me and the Miller Center navigate a complex 2025 strategy building process, made even more complex by the coronavirus. He managed to retain the interactive and inclusive nature of the events by creatively employing a range of virtual tools. We literally could not have done it without him.”
“Ed Callan is the consummate IT marketing and research consultant. If Ed says he will do something by Sunday night, you can expect to see it done, and done well.”