2024 Callan Consulting
2024 Callan Consulting
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  • Services
    • Strategy and Planning
    • Fractional Support
    • Research
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    • Sales Enablement
    • Executive Facilitation
  • AI in Marketing
  • The Callan Way
  • Resources
    • Blog
    • Case Studies
    • The Callan Way
    • State of AI Report
    • Thought Leadership
    • ROI as a Sales Tool
  • Contact
  • More
    • Home
    • Services
      • Strategy and Planning
      • Fractional Support
      • Research
      • AI Enablement Service
      • Sales Enablement
      • Executive Facilitation
    • AI in Marketing
    • The Callan Way
    • Resources
      • Blog
      • Case Studies
      • The Callan Way
      • State of AI Report
      • Thought Leadership
      • ROI as a Sales Tool
    • Contact
  • Home
  • Services
    • Strategy and Planning
    • Fractional Support
    • Research
    • AI Enablement Service
    • Sales Enablement
    • Executive Facilitation
  • AI in Marketing
  • The Callan Way
  • Resources
    • Blog
    • Case Studies
    • The Callan Way
    • State of AI Report
    • Thought Leadership
    • ROI as a Sales Tool
  • Contact

Your Partner for Fractional Product Marketing Services

Your Partner for Fractional Product Marketing ServicesYour Partner for Fractional Product Marketing ServicesYour Partner for Fractional Product Marketing Services

Offering temporary marketing leadership, when and where you need it. 

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About Callan Consulting

Callan Consulting has been helping leading technology companies get their products to market since 2000. Our team brings decades of marketing experience and has successfully completed thousands of strategic marketing projects for clients ranging from early-stage startups to household names like Docusign, SAP, IDC, Google, and Amazon.


Our sweet spot is product marketing, and we offer a wide range of product marketing services including research, strategy, content, and sales enablement. Our world-class research services cover both qualitative and quantitative and have been used by our clients to generate thought leadership, build product roadmaps, understand their customer journeys and buyer behaviors, and build personas and ideal customer profiles.


Our seasoned team also provides marketing leadership and execution on a part-time, fractional basis, from the CMO/VP level to director and senior manager.

State of AI in Marketing

In fall 2024 Callan Consulting set out to understand how marketing organizations are leveraging AI to be better marketers. We spoke with 12 CMOs and other marketing leaders in companies ranging from early-stage startups to publicly traded firms with over a billion dollars in revenue. Read the full report. 

The Callan Way

Improve Your Team's Product Marketing Using the Callan Way

The Callan Way includes a range of best practices in product marketing, honed over the 25 years we've been in business, and is designed to set you and your team up for success. Read about the seven key tenets, the overall project methodology, and the wide range of project types you can apply the Callan Way to.

Callan Way

Some of Our Valued Clients

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