2024 Callan Consulting
2024 Callan Consulting
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  • Services
    • Strategy and Planning
    • Research
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    • Customer Materials
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  • Blog
  • Resources
    • The Callan Way
    • Thought Leadership
    • ROI as a Sales Tool
    • Account-Based Marketing
    • Sales Dev Playbooks
    • State of AI Report
  • More
    • Home
    • The Callan Way
    • State of AI Report
    • Services
      • Strategy and Planning
      • Research
      • Go-to-Market
      • Customer Materials
      • Sales Enablement
      • AI Advisory Service
    • Case Studies
    • Blog
    • Resources
      • The Callan Way
      • Thought Leadership
      • ROI as a Sales Tool
      • Account-Based Marketing
      • Sales Dev Playbooks
      • State of AI Report
  • Home
  • The Callan Way
  • State of AI Report
  • Services
    • Strategy and Planning
    • Research
    • Go-to-Market
    • Customer Materials
    • Sales Enablement
    • AI Advisory Service
  • Case Studies
  • Blog
  • Resources
    • The Callan Way
    • Thought Leadership
    • ROI as a Sales Tool
    • Account-Based Marketing
    • Sales Dev Playbooks
    • State of AI Report

Go-to-Market

Maximize Your In-Market Success

Our Services Include

Our Services Include

From developing the right messaging, to building competitive assessments and launch plans, to project management of the launch process, Callan Consulting is ready to help. Our team’s decades of experience taking technology products to market means we know what has worked, and what hasn’t.

Our Services Include

Our Services Include

Our Services Include

  • Messaging platform development
  • Product launch planning and execution
  • Pricing and packaging development
  • ROI analysis, ROI white papers
  • ROI sales tools (self-service/web-based and guided/spreadsheet-based)
  • Competitive analysis
  • Lead generation
  • PR/AR management
  • Customer advisory panel/user group management
  • Custom projects tailored to your needs

“Callan Consulting performed a market opportunity assessment, which was pivotal in a decision to dramatically change the market focus of AmberAlert GPS. This change has now been implemented and is yielding great success for the company.”


Alan Baratz, CEO, AmberAlert GPS

Go-to-Market Case Studies

Go-to-Market Support

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New Product Development

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Financial Services eBooks

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SMARTnet ROI Calculator

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Customer Personas & Messaging

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Cost of Downtime Calculator

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Pricing/Automation Tool

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Vertical Industry Content

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Application Messaging ROI

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Marketing Function Audit

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Enterprise Market Assessment 

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ROI Model Development

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