2024 Callan Consulting
2024 Callan Consulting
  • Home
  • The Callan Way
  • State of AI Report
  • Services
    • Strategy and Planning
    • Research
    • Go-to-Market
    • Customer Materials
    • Sales Enablement
    • AI Advisory Service
  • Case Studies
  • Blog
  • Resources
    • The Callan Way
    • Thought Leadership
    • ROI as a Sales Tool
    • Account-Based Marketing
    • Sales Dev Playbooks
    • State of AI Report
  • More
    • Home
    • The Callan Way
    • State of AI Report
    • Services
      • Strategy and Planning
      • Research
      • Go-to-Market
      • Customer Materials
      • Sales Enablement
      • AI Advisory Service
    • Case Studies
    • Blog
    • Resources
      • The Callan Way
      • Thought Leadership
      • ROI as a Sales Tool
      • Account-Based Marketing
      • Sales Dev Playbooks
      • State of AI Report
  • Home
  • The Callan Way
  • State of AI Report
  • Services
    • Strategy and Planning
    • Research
    • Go-to-Market
    • Customer Materials
    • Sales Enablement
    • AI Advisory Service
  • Case Studies
  • Blog
  • Resources
    • The Callan Way
    • Thought Leadership
    • ROI as a Sales Tool
    • Account-Based Marketing
    • Sales Dev Playbooks
    • State of AI Report

Customer Materials

Clearly Communicate Your Value Proposition Through Marketing Content

Our Services Include

Our Services Include

Communicating your company’s and product’s value proposition is fundamental to success in the market. We understand this and have deep expertise developing customer-facing content that presents your company’s differentiated value proposition in a compelling manner, written to appeal to a business decision maker. 


Leverage our top-quality team of product marketing executives, writers, and editors to create excellent marketing content across all your content development needs. 

Our Services Include

Our Services Include

Our Services Include

  • Product collateral
  • Web marketing content
  • First-call decks
  • White papers
  • Case studies
  • eBooks and infobriefs
  • Brochures and datasheets
  • Blog entries
  • ROI materials
  • Thought leadership content
  • Customer or company videos
  • Other forms of content development

“Callan’s support across our industry vertical webpages provided much-needed relief for our web and content teams during a major moment for our website and our brand. Additionally, the feedback from our executive and go-to-market leadership teams was overwhelmingly positive.”


Rekha Thomas, SVP, Marketing, Seismic

Customer Materials Case Studies

Vertical Industry Content

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Pricing/Automation Tool

View Case Study

Financial Services eBooks

View Case Study

SMARTnet ROI Calculator

View Case Study

Cost of Downtime Calculator

View Case Study

Application Messaging ROI

View Case Study

Vertical Industry Content

View Case Study

ROI Model Development

View Case Study

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