2024 Callan Consulting
2024 Callan Consulting
  • Home
  • The Callan Way
  • State of AI Report
  • Services
    • Strategy and Planning
    • Research
    • Go-to-Market
    • Customer Materials
    • Sales Enablement
    • AI Advisory Service
  • Case Studies
  • Blog
  • Resources
    • The Callan Way
    • Thought Leadership
    • ROI as a Sales Tool
    • Account-Based Marketing
    • Sales Dev Playbooks
    • State of AI Report
  • More
    • Home
    • The Callan Way
    • State of AI Report
    • Services
      • Strategy and Planning
      • Research
      • Go-to-Market
      • Customer Materials
      • Sales Enablement
      • AI Advisory Service
    • Case Studies
    • Blog
    • Resources
      • The Callan Way
      • Thought Leadership
      • ROI as a Sales Tool
      • Account-Based Marketing
      • Sales Dev Playbooks
      • State of AI Report
  • Home
  • The Callan Way
  • State of AI Report
  • Services
    • Strategy and Planning
    • Research
    • Go-to-Market
    • Customer Materials
    • Sales Enablement
    • AI Advisory Service
  • Case Studies
  • Blog
  • Resources
    • The Callan Way
    • Thought Leadership
    • ROI as a Sales Tool
    • Account-Based Marketing
    • Sales Dev Playbooks
    • State of AI Report

Strategy and Planning

Better Understand and Address Your Market

Our Services Include

Our Services Include

Ensure you’re pursuing the right strategies to maximize your success in the market with strategy and planning, market sizing, product/market fit analysis, market opportunity assessments, and go-to-market support.

Our Services Include

Our Services Include

Our Services Include

  • Market strategy and plan development
  • Market sizing and segmentation
  • Product/market fit assessments
  • Ideal customer profile/personas development
  • Marketing audit
  • Planning workshop facilitation
  • Marketing plan development
  • Custom strategy and planning projects 

“Callan Consulting brought creativity, domain expertise, and a battle-tested process to ensure that we landed in the right place.”


Jody Shapiro, CEO, Productiv

Strategy and Planning Case Studies

Category & Messaging Development

View Case Study

Strategic Planning Process

View Case Study

Strategy Planning Facilitation

View Case Study

Strategy Development

View Case Study

Annual Planning Process Facilitation

View Case Study

Leadership Content Development

View Case Study

Copyright © 2024 Callan Consulting - All Rights Reserved.



  • Careers
  • Contact Us
  • Privacy Policy

Powered by GoDaddy

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept