Research

Whether you need a deep, qualitative understanding of customer needs based on in-depth interviews, QualBoards, or focus groups, or you are quantifying market needs or developing a thought leadership story based on quantitative research, we can meet your end-to-end customer and market research needs. 

Our team of product marketing executives, backed by research specialists, offers superior services to a typical market research agency, which is usually made up of research specialists with limited technology product or marketing backgrounds.

• Quantitative market research studies
• In-depth customer research
• Focus groups
• In-depth interviews
• QualBoards (online qualitative research)
• Discrete choice studies
• Market needs assessments
• Branding and satisfaction studies
• Thought leadership studies
• Custom qualitative or quantitative research projects