2024 Callan Consulting
2024 Callan Consulting
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    • Home
    • Services
      • Strategy and Planning
      • Fractional Support
      • Research
      • AI Enablement Service
      • Sales Enablement
      • Executive Facilitation
    • AI in Marketing
    • The Callan Way
    • Resources
      • Blog
      • Case Studies
      • The Callan Way
      • State of AI Report
      • Thought Leadership
      • ROI as a Sales Tool
    • Contact

  • Home
  • Services
    • Strategy and Planning
    • Fractional Support
    • Research
    • AI Enablement Service
    • Sales Enablement
    • Executive Facilitation
  • AI in Marketing
  • The Callan Way
  • Resources
    • Blog
    • Case Studies
    • The Callan Way
    • State of AI Report
    • Thought Leadership
    • ROI as a Sales Tool
  • Contact

AI Enablement Service

Maximizing Your Team's Use of AI

Use Cases We Cover Include

Our Services Include

AI has quickly become a mandatory tool in the marketer's toolkit; it is simply becoming the way that work gets done. But too many organizations are still struggling to understand how and where to best use it in their organizations and to impart the right skills to their teams. And as their competitors continue to deepen their use of AI to increase efficiency and effectiveness, those not taking full advantage risk being left behind.


We have been studying AI for over a decade, and were at the forefront of its use in marketing since generative AI hit the market a few years ago. With our AI Enablement Services we can help you with the full AI adoption journey—from assessing where and how to use it in your marketing function, to assistance with deployment, skills training, measurement and metrics, helping your team be more effective, scale better, and save costs.


Get a Quote

Our Services Include

Use Cases We Cover Include

Our Services Include

  • Quick-start assessment and plan
  • AI tools market scan and selection
  • Pilot implementation and support
  • Training and skills development
  • Change management: adoption, measurement, and optimization


Use Cases We Cover Include

Use Cases We Cover Include

Use Cases We Cover Include

  • Content generation and optimization
  • Account-based marketing
  • Research and competitive analysis
  • Revenue intelligence and predictive analytics
  • Campaign optimization
  • Visual and graphic development
  • Sales enablement and training

“We’ve seen campaign performance increases ranging anywhere from 4x to 100x improvement, depending on audience and channel.”


Gabie Boko, CMO, NetApp

Some of Our State of AI in Marketing Study Participants

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