Callan Consulting
Callan Consulting
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  • More
    • Home
    • Services
      • Strategy and Planning
      • Research
      • Go-to-Market
      • Customer Materials
      • Sales Enablement
    • Case Studies
    • Insights
    • Downloads
      • Callan Way
      • Thought Leadership
      • ROI as a Sales Tool
      • Account Based Marketing
      • Sales Dev Playbooks
  • Home
  • Services
    • Strategy and Planning
    • Research
    • Go-to-Market
    • Customer Materials
    • Sales Enablement
  • Case Studies
  • Insights
  • Downloads
    • Callan Way
    • Thought Leadership
    • ROI as a Sales Tool
    • Account Based Marketing
    • Sales Dev Playbooks
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Welcome to Callan Consulting

Welcome to Callan ConsultingWelcome to Callan ConsultingWelcome to Callan Consulting

Providing Strategic Marketing Consulting to Technology Companies Since 2000

Contact Us

Welcome to Callan Consulting

Welcome to Callan ConsultingWelcome to Callan ConsultingWelcome to Callan Consulting

Providing Strategic Marketing Consulting to Technology Companies Since 2000

Contact Us

About Callan Consulting

Callan Consulting provides over 23 of business consulting and marketing strategy services

Callan Consulting has been offering executive-level marketing consulting services to technology companies since 2000. Our team brings decades of technology marketing experience and has successfully completed thousands of strategic marketing projects to help our clients achieve their go-to-market goals. 


We provide a broad range of services including marketing strategy, customer research, marketing materials development, ROI modeling, and even fractional CMO assistance where we provide strategic marketing leadership on a part-time, temporary basis.  We are also committed to giving back to the world and dedicate a portion of our time to work on social good initiatives, with a particular focus on Sub-Saharan Africa.

Clients Benefit from Our Proprietary Approach to Product Marketing: the "Callan Way"

Callan Consulting believes these best practices can be applied by marketing and product marketing leaders to maximize their own efforts, especially for those focusing on technology products and services.


You can learn more and download the Callan Way using the link below:

The Callan Way

Meet the Leadership Team

Ed Callan

Molly Lienesch

Molly Lienesch

Founder and CEO


Specialties: Executive Coaching and Leadership, Strategy Development, Marketing Plan, Customer Research

About Ed

Molly Lienesch

Molly Lienesch

Molly Lienesch

Chief Operating Officer


Specialties: Marketing Operations, Financial Services, Demand Generation


About Molly

John Har

Molly Lienesch

Kelley Noblet

Principal Consultant


Specialties: Competitive Assessments, Product Planning, ROI Calculator, Go-to-Market Support

About John

Kelley Noblet

Molly Lienesch

Kelley Noblet

Principal Consultant


Specialties: Customer Materials, Messaging and Positioning, Sales Enablement 


About Kelley

Sherman Griffin

Sherman Griffin

Sherman Griffin

Principal Consultant


Specialties: Market Planning, Customer Research, Opportunity Assessments, Fractional CMO

About Sherman

Lori Callan

Sherman Griffin

Sherman Griffin

Controller


Specialties: Operations, Internal Financials, Partner Management, Fulfillment

About Lori

Some of Our Valued Clients

AT&T
Adobe
Bitly
Busara
Cisco
Culture Amp
Docusgn
Grameen Foundation
IBM
IDC
Lead MD
Miller Center
Productiv
Sectigo
Skedulo
Seismic
Taro
Verisign

What Clients Are Saying

Ambika Aggarwal, Director of Product Marketing, Culture Amp

Ambika Aggarwal, Director of Product Marketing, Culture Amp

Ambika Aggarwal, Director of Product Marketing, Culture Amp

"The work that Callan did for us really helped to accelerate our understanding of the Enterprise segment, the buying committee, personas, their pain points and needs. Armed with that research we were better able to craft messaging and marketing content to target, attract, and convert Enterprise prospects into Culture Amp Customers."

Jody Shapiro, CEO, Productiv

Ambika Aggarwal, Director of Product Marketing, Culture Amp

Ambika Aggarwal, Director of Product Marketing, Culture Amp

“In today’s noisy and frenetic world, it’s critical that your company’s messaging and positioning hit the mark. Callan Consulting brought creativity, domain expertise, and a battle-tested process to ensure that we landed in the right place and walked away with what we needed to put their work to action right away.”​

Justin Gray, CEO LeadMD

Ambika Aggarwal, Director of Product Marketing, Culture Amp

Alan Baratz, CEO, AmberAlert GPS

“Callan Consulting came through for us on this critical project when literally every major analyst and research firm balked at its complexity and depth. The result was a uniquely powerful content piece that has caused the sales and marketing world to stand up and take notice.”​

Alan Baratz, CEO, AmberAlert GPS

Brigit Helms, Executive Director, Miller Center for Social Entrepreneurship

Alan Baratz, CEO, AmberAlert GPS

“Callan Consulting has done exceptional work for me in support of several different technology startups at which I have been the CEO. Most recently, Callan Consulting performed a market opportunity assessment which was pivotal in a decision to dramatically change the market focus of AmberAlert GPS. This change has now been implemented and is yielding great success for the company.”

Brigit Helms, Executive Director, Miller Center for Social Entrepreneurship

Brigit Helms, Executive Director, Miller Center for Social Entrepreneurship

Brigit Helms, Executive Director, Miller Center for Social Entrepreneurship

“Ed’s expert facilitation helped me and the Miller Center navigate a complex 2025 strategy building process, made even more complex by the coronavirus. He managed to retain the interactive and inclusive nature of the events by creatively employing a range of virtual tools. We literally could not have done it without him.”

Scott McLarnon, Group VP and General Manager, WW Consulting, IDC

Brigit Helms, Executive Director, Miller Center for Social Entrepreneurship

Brigit Helms, Executive Director, Miller Center for Social Entrepreneurship

“Ed Callan is the consummate IT marketing and research consultant. If Ed says he will do something by Sunday night, you can expect to see it done, and done well.”

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Original website photography by Ed Callan