2024 Callan Consulting
2024 Callan Consulting
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    • The Callan Way
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  • More
    • Home
    • The Callan Way
    • State of AI Report
    • Services
      • Strategy and Planning
      • Research
      • Go-to-Market
      • Customer Materials
      • Sales Enablement
      • AI Advisory Service
    • Case Studies
    • Blog
    • Resources
      • The Callan Way
      • Thought Leadership
      • ROI as a Sales Tool
      • Account-Based Marketing
      • Sales Dev Playbooks
      • State of AI Report
  • Home
  • The Callan Way
  • State of AI Report
  • Services
    • Strategy and Planning
    • Research
    • Go-to-Market
    • Customer Materials
    • Sales Enablement
    • AI Advisory Service
  • Case Studies
  • Blog
  • Resources
    • The Callan Way
    • Thought Leadership
    • ROI as a Sales Tool
    • Account-Based Marketing
    • Sales Dev Playbooks
    • State of AI Report

Callan Consulting's State of AI in Marketing Report

Callan Consulting's State of AI in Marketing ReportCallan Consulting's State of AI in Marketing ReportCallan Consulting's State of AI in Marketing Report

Read how technology marketers are leveraging AI in their marketing organizations. Read the full report.

Callan Consulting's State of AI in Marketing Report

Callan Consulting's State of AI in Marketing ReportCallan Consulting's State of AI in Marketing ReportCallan Consulting's State of AI in Marketing Report

Read how technology marketers are leveraging AI in their marketing organizations. Read the full report.

About Callan Consulting

Callan Consulting has been offering executive-level marketing consulting services to technology companies since 2000. Our team brings decades of technology marketing experience and has successfully completed thousands of strategic marketing projects to help our clients achieve their go-to-market goals. 


We provide a broad range of services including marketing strategy, customer research, marketing materials development, ROI modeling, and even fractional CMO assistance, where we provide strategic marketing leadership on a part-time, temporary basis.  We are also committed to giving back to the world and dedicate a portion of our time to work on social good initiatives, with a particular focus on Sub-Saharan Africa.

State of AI in Marketing

In fall 2024 Callan Consulting set out to understand how marketing organizations are leveraging AI to be better marketers. We spoke with 12 CMOs and other marketing leaders in companies ranging from early-stage startups to publicly traded firms with over a billion dollars in revenue. Read the full report. 

The Callan Way

Improve Your Team's Product Marketing Using the Callan Way

The Callan Way includes a range of best practices in product marketing, honed over the 25 years we've been in business, and is designed to set you and your team up for success. Read about the seven key tenets, the overall project methodology, and the wide range of project types you can apply the Callan Way to.

Callan Way

Meet the Leadership Team

Ed Callan

Molly Lienesch

Molly Lienesch

Founder and CEO


Specialties: Executive Coaching and Leadership, Strategy Development, Marketing Plan, Customer Research

About Ed

Molly Lienesch

Molly Lienesch

Molly Lienesch

Strategic Advisor


Specialties: Marketing Operations, Financial Services, Demand Generation


About Molly

Kelley Noblet

Molly Lienesch

Sherman Griffin

Principal Consultant


Specialties: Customer Materials, Messaging and Positioning, Sales Enablement 


About Kelley

Sherman Griffin

Sherman Griffin

Sherman Griffin

Principal Consultant


Specialties: Market Planning, Customer Research, Opportunity Assessments, Fractional CMO

About Sherman

Lori Callan

Sherman Griffin

Lori Callan

Controller


Specialties: Operations, Internal Financials, Partner Management, Fulfillment



About Lori

Some of Our Valued Clients

Copyright © 2024 Callan Consulting - All Rights Reserved.



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